You Know What You Want,

But What Do You Need?

Maybe you want to grow your business, get more leads, or launch a new product. But how do you get there? Run some Google Ads or PR, launch a new website, go hard on LinkedIn? Maybe one of those inflatable arm-flailing things will do the trick.

Truth is, we don’t know either. Yet.

That’s why we start with a kickass marketing plan built by a seasoned marketer, showing you how to reach your goals. Then, we’ll handpick from our team of experts to get it done.

You get the strategy and get-it-doneness execution power of a proper marketing team but with the flexibility to make it affordable.

Here’s What You Don’t Need.

Go directly to a digital marketing agency or a designer, and you’ll end up with a sales pitch disguised as a marketing plan.

When was the last time a Facebook expert recommended running billboards?

What if spending your money on a leaflet drop is better than a new website?

That’s why we don’t have designers who need the work or a content team itching to write blogs or film TikToks.

Instead we have a number of partners and experts we call on when we need to. It means you get the marketing plan, and the people that work best for you, not the best for us.

So how does it work?

You hire us for as much or as little time as you can afford each month. Generally, we reckon we should work at least 15 hours to be able to have an impact. Then we get stuck into it:

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We start with a deep dive into the market, competition and importantly your customers. Spending time here and really learning everything we can is the solid foundation we need to then figure out which marketing will work best for you.

Then we learn where your business is now, how it’s performing, what it’s capabilities are, the marketing you’re doing, what’s working and what’s not.

Most importantly we’ll discuss where you’d like to take it.

Now we get down to business and figure out how exactly we’re going to help you achieve your goals.

Not only the overarching strategy (like who your target customer is, and how you should be perceived by your customers), but the detailed actions and activity we’ll need to do.

Then we’ll present you with the plan. Together we’ll discuss our thinking and how we’ll go about executing it.

Then we’ll get on with managing and delivering your marketing. We’ll be your single point of contact who will make it all happen for you.

Once you’re happy with the plan, we’ll cherry pick the experts we’ll need around us to make it happen. Together we will make up your marketing team.

Here’s the kind of marketing we can do for you.

Like any great business with a marketing team, you aren’t limited in what you can do, because through our team of experts and partners, we can make just about anything happen. Here’s a taste of what we’ve delivered for our compadres.

Paid Search

Radio Ads

Social Media

Websites

Sponsorships & PR

Research and Insight

Branding and Design

SEO

Outdoor Advertising

Video and TV Ads

Data Analytics

Direct Mail and Email

Our Compadres.

We work (and have worked) with a number of amazing New Zealand SMEs across a wide range of industries.

You could be next.

If You’re Looking for a Yes-Man, Keep Looking.

Expect to be challenged. Expect a bit of pushback. Because that’s what being a good compadre is all about.

We’ll get to know you and your business, help you get uncomfortable, push you off the right cliffs, and tell you the truth, even if it stings a little.

Who Is compadre?

It’s me Simon Grigor, a seasoned marketing professional with over 20 years of experience working with big brands like Microsoft, O2 and Telecom NZ (now Spark if you weren’t around in the early 2000s), and more recently with a select group of smaller New Zealand companies.

You can check out more here on LinkedIn.

Around me, I’ve assembled a team of marketing experts I call on to assist me in delivering the wide range of marketing services that Compadre is capable of.